From March 2020 many business owners had to rethink their business strategy and adapt new ways of trading due to Covid-19.
Apheya Animal Nutrition offers specialist support services to farmers, feed and food businesses which typically meant traveling the UK and the rest of the world to support their customers. At the end of March the UK went into full lockdown and as travelling was prohibited Apheya was forced to put their services on hold.
Elm Marketing Solutions designed Apheya's website in 2016 and are also engaged to support them with their marketing requirements. Apheya contacted us in early April to discuss the feasibility of creating a training course that could be accessed online by individuals anywhere in the world. Before the project started we contacted the North East Business Support Fund (NBSL) to see if it would qualify for funding and was thrilled to be offered a grant to fund part of the project.
After six weeks of planning, recording videos and trials their new online Feed Hygiene Course was launched in July 2020. Since the launch over 30 courses have now been attended and graded following an automated end of course exam. This now allows Apheya to offer one of their most popular training courses to customers worldwide without any travel limitations and they are looking to offer more courses in this format very soon.
If you are looking to diversify your business and need help with your website, please call Melanie on 07393474640 for a no obligation chat.
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