Studies show that people remember 80% of what they see and only 20% of what they read. In fact, there’s research that suggests that 65% of people are visual learners!
On the Internet, images are used for all kinds of reasons: to enhance websites, to illustrate stories, to present products or services, as stand-alone meaning-rich tools, and, on social media.
So when it comes to websites, images DO matter because their role is to capture the attention of the visitor. They can convey complex messages in the blink of an eye. Looking at the image of a holiday let, the site visitor can see the décor of the rooms and some of its amenities without the need of reading lengthy descriptions immediately.
Authentic, relevant images – instead of “filler” images that only have the purpose to look pretty – enhance the user experience. They deliver a contextual message, which answers the need for information. Naturally, when guests visit the website of a holiday let, they are looking for information and images deliver it quickly and explicitly.
Increase dwell time: the time users spend on a website is a user engagement signal for Google and a search ranking factor. “Basically, Google wants to find diamonds – pages that have extraordinary user engagement metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate – and reward that content with higher organic search rankings.
Images are an integral part of the content strategy of any website. The best images are set above the fold and act as both eye candy and informational tools. They should relate directly to the text of the page, and ideally, they should be original pictures.
Improve on-site SEO: Provided that the image used matches the text, it will rank better in the image search section of search engines. And image search matters a lot for traffic to your site. According to research conducted by MOZ and Jumpshot, Google Images counts for 26.79% of searches, surpassing YouTube.com and other Google properties.
Take a look at some of the websites we have designed with original photography HERE.
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